What is PBN?

In recent years, building a PBN grid for websites has raised many questions. To answer them, we talked to Vladislav, an SEO specialist from Artjoker. He talked about what PBN sites are, why and how they are created, shared the experience of his team.

PBN network is a network of subsidiary websites designed to promote the main project. As a rule, end-to-end (embedded into all pages of the resource - for example, the “partners” block) or regular (from the main pages or from articles) links are affixed from them. All of them link to relevant pages of the main site - those that need to be promoted in organic search.

Advantages of a PBN network
The main advantage of PBN is that it is developed for one medium or large project. Accordingly, we can fully manage the link mass, as we control the anchor lists, relevant pages - we can change them and add any links within the PBN grid of sites - end-to-end or non-through.

There is a good technique - to do relinking within pages in such a way that all the anchor weight is transferred to the main one.
And from the main pages we put down links to the main web portal. Thus, the static weight (the so-called PageRank) will be completely transferred to the promoted project. Due to this, visibility and positions increase well.

Cons of PBN network
As such, there are no downsides to SEO promotion. Making site grids is time consuming - this is the only “disadvantage”.

Some people are put off by the high entry threshold. There is an opinion that the first successfully built PBN network will be preceded by two or three failures. This is true if you sit on the forums and look for everything bit by bit. But you can use a cheat code that makes any training more effective and faster - the help of a mentor.

We trained with a mentor. He advised us, and we did. Thanks to this approach, the first network of our team turned out to be quite good.
There is an opinion that PBN is a gray unprofitable SEO technique. And, yes, it is gray, but its effectiveness depends on how you prepare the net. If you restore abandoned resources from the web archive, they almost always turn out to be ugly - design from the nineties and other features.

These strange sites can do more harm than good.
If everything is done using templates and with unique content, the negative impact is excluded. In this case, the technique ceases to be so "gray".

How important is design and content in restored sites?

We have colleagues who simply restore old projects from the web archive, along with content and design - they don’t fool around with unique materials, templates, micro-markup. Links from such sites work, but if you look at the long term, the development of design makes sense.

To make websites look the most believable, we:

we put micro-markup on all projects;
add fake phone numbers, addresses;
add "companies" to maps;
put down prices for services;
We use responsive template design.
This is how adequate thematic sites are obtained. Then we look at the counter - when the domain starts to bring traffic and rank well, we put a 301 redirect to the main web resource - all traffic will flow to it.

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