Betting on sports in the USA

Baseball pitcher at the time of throwing

Sports are part of everyday life in the USA and offer a huge market for sports betting providers.
Big market for sports betting
The United States is home to over 325 million people and sports are inextricably linked to American culture. This applies to all sports and all ages, from college to the professionals. According to a study by the American Gaming Association, unregulated sports betting in the United States is estimated to be worth $150 billion. This is not surprising, given the high social importance of sports. In the most popular sports in the United States , are the "Big Four":

Football (NFL)
Basketball (NBA)
Baseball (MLB)
Hockey (NHL)

The Supreme Court ruling in 2018 allowed sports betting in the United States . The verdict was preceded by a lawsuit filed by the state of New Jersey. Long wanted to make sports betting in the second gambling stronghold of the US, Atlantic City, affordable and therefore socially acceptable. The ordinance allows states to make their own decisions on commercial access to sports betting. So far it is allowed in Nevada, Oregon, Delaware and Montana. There will be more to come. Experts expect sports betting to be legalised in at least 32 states by 2025. The states, of course, are also the beneficiaries, as they participate in the turnover of sports betting through tax revenues.

A rosy outlook for bookmakers and the economy?

In Germany, the boom has been boosted by the legalisation of sports betting. Commercials and inserts from many bookmakers, such as Tipico, which is even the official partner of the Bundesliga, can be seen, especially during football broadcasts. In addition, many clubs are sponsored by bookmakers. The lucrative sponsorship contracts wash no small amount of money into the clubs' coffers. In the USA the big betting and daily fantasy sports providers such as Fan Duel or Draft Kings will win first. You can now legally combine your offer with online sports betting. Since they already have several million customersThis is likely to generate billions in sales for the companies. But, of course, clubs can also benefit from the extra money. In all major European football leagues except England, betting companies are partners and sponsors of clubs. This could also establish itself in the US, once the legal requirements for this are in place. It is not yet clear which European bookmakers will benefit from this change in the US sports betting market. However, for many European bookmakers, the plan to jump across the pond should already be on the starting blocks. The sports betting market is simply too big and lucrative for many providers and companies to not want to get involved. Famous online casino William Hill, for example, has already settled in New Jersey and opened a betting shop. Many moreTop online casinos Casinoudendansklicens.org, which also offer sports betting, are sure to expand their infrastructure in the US due to favourable market conditions.

No one-size-fits-all solution

However, the Supreme Court's decision does not provide a one-size-fits-all solution for all the United States. The law gives US states legal sovereignty. This will particularly affect professional teams that play games outside the country, but for which the sponsorship provision is unclear. In addition, users who live in countries where sports betting is not yet commercially available are at a disadvantage. These users will look for alternatives - resulting in states in turn losing out on huge additional revenue in the form of taxes. Thus, developments in the US sports betting market will remain exciting in the near future. Struggles over the allocation of betting rights and the establishment of rules and tax rates will accompany the legalisation of sports betting in the US. The one thing that is certain is thatMassive increases in turnover for associations, states and above all betting companies seem inevitable.